I want to take you back a few years ago.
I was just finishing University so, like many others I was wondering what I wanted to do with my life. I knew I had creative skills and something to say but I didn't know how or where to begin.
I watched people online who were making waves and doing things on their own terms. I watched what they did and realised they weren't any more talented or special than me - they'd just taken action and were putting themselves out there. I took the plunge and made an Instagram to showcase my health and wellness message and my creative skills.
Soon, I became consumed by creating content and researching tactics to cut through the online noise. Viv (my Ace the Gram biz partner) and I would spend the hours we were meant to be researching food science researching Instagram marketing techniques.
After months and years of creating content and building a brand, my efforts became noticed. The first collab I got was with Pure Delish - a cereal brand. They had seen a post I'd shot and tagged them in and sent me some cereal!!! I was over the moon.
From there my Instagram became more effective than my CV. I was getting the attention from brands who I had only have dreamed of reaching as a graduate.
Since then, my Instagram has taken me to LA, Sydney and Las Vegas. I've met some of the most important people in my life and been able to create a business and life I love.
I remember doing a talk in LA to a group of actors. They were saying that it didn't seem to matter how talented they were, the producers were more interested in how many Instagram followers they had. The same can be said for sponsorships in sport or authors getting book deals.
Instagram is THE MOST POWERFUL personal branding tool at our fingertips.
Utilise it effectively and it will create opportunities you only dreamed of.
Warning: This course IS NOT a quick fix. I'm not guaranteeing thousands of followers overnight. It's a long-term investment in your future and you'll only get out what you put in.